10 Tips to Build an Effective Online Marketing Strategy

There are so many different ways to market a business online these days. But luckily, you don't need to try all of them in order to find out what works. Members of our small business community have already done some of the legwork for you. Here are some of their top tips for developing an effective online marketing strategy.

Increase Website Traffic and Get Better Leads

Getting traffic to your website only really helps your business if you're able to convert some leads. But there are some simple methods you can use to increase your web traffic while also converting leads, as Christopher Uschan outlines in this Acumium blog post.

Create an Insta Worthy Account

Instagram is becoming an increasingly popular marketing tool for businesses. But you need to really focus on creating an account that's worthy of the platform if you want to get good results. Here, Kayla Wilkinson shares some tips for using Instagram on the Inkhouse Inklings Blog.

Follow These Social Media Rules of Thumb

Social media marketing isn't an exact science. But there are some general rules that you can follow to make your business accounts more effective. Here, Rachel Strella of Strella Social Media shares some social media rules of thumb. And the BizSugar community chimes in with some thoughts here.

Adopt These Digital Marketing Strategies From Pokemon Go

Chances are, you've played or are at least aware of the augmented reality game that's taking the mobile world by storm - Pokemon Go. But aside from being a fun and successful app, Pokemon Go can actually provide some useful digital marketing lessons to other businesses, as Jilesh Varma shares in this Blurbpoint post.

Don't Build Your Whole Content Strategy on Rental Property

Social media and blogging platforms can be great for sharing content. But if you only rely on those platforms without having an actual site that you own and control completely, you could find your business in trouble if those platforms decide to make changes. Frank Strong of Sword and the Script explains more here.

Amplify Your Marketing Productivity With These Tools

When managing your marketing efforts, you can use a number of different tools to improve your results and efficiency. In this Duct Tape Marketing post, Joanne Torres shares some top marketing productivity tools. And BizSugar members also comment on the post here.

Use These Quick SEO Hacks for Newbies

SEO can be a complicated concept if you're just getting started. But there are some simple things you can do to make the whole process of optimizing for search engines a bit easier. Here are some SEO hacks from Stephan Spencer on the Search Engine Land blog.

Use Small Data to Help Increase Sales

You hear a lot about big data these days. But small data can actually be quite helpful for businesses too. In this post, Neil Patel explains how you can use small data in your business to increase sales.

Launch Your Startup With an Infographic

Infographics can help you get messages across to online consumers in an interesting visual format. Here, Nick Bowersox shares some tips for using infographics in marketing efforts on the crowdSPRING blog. You can also see input from members of the BizSugar community here.

Create a SaaS Knowledge Base Your Customers Will Love

Technology has created plenty of opportunities for businesses to really personalize experiences for their customers. SaaS knowledge bases provide some of those opportunities when used effectively. In this Process Street post, Robin Singh shares how you can create a knowledge base your customers will love.

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This article, "10 Tips to Build an Effective Online Marketing Strategy" was first published on Small Business Trends