Wozniak and Kawasaki Set to Keynote at NextCon16 – Look for 'Ah-Ha Moments'

Steve Wozniak, co-founder of Apple, will keynote at NextCon16 in November

If you attend just one business conference before the end of 2016, put NextCon at the top of your shortlist.

You'll get to see high-octane speakers like Steve Wozniak, the co-founder of Apple, and tech superstar Guy Kawasaki - not to mention executives from LinkedIn and Google.

NextCon16 is a conference for entrepreneurs, small business owners, tech professionals and more.  It's all about building a business, managing it well, marketing it and, of course, profiting from it.

NextCon, which takes place November 14-16, 2016, is being hosted by Nextiva, a cloud-based unified communications service.

Nextiva itself has grown rapidly over the past few years. So the company executives understand well the challenges of growth.  That experience is part of what motivated this conference.

According to Yaniv Masjedi, Nextiva vice-president of marketing, who spoke with Small Business Trends in a telephone interview, the company didn't want it to be the typical brand conference focused on products and services.

Instead, Nextiva executives wanted the attention to be on helping all businesses grow and prosper - regardless of whether they are Nextiva customers.

By holding the conference in Arizona, Nextiva also wants to spotlight the thriving tech and business scene there. As Masjedi says, Arizona's business environment has been instrumental in Nextiva's own growth.

'Ah-ha' Moments

Nextiva promises that attendees will experience some genuine “ah-ha” moments. In other words, go with the idea of getting breakthrough ideas.  Look for Ah-ha opportunities like these:

1. Professional Growth Insights

One ah-ha moment opportunity will likely occur on day one. It consists of a “fireside chat” with Darin Brown, CTO of Angie's List; Neill Feather, president of Sitelock; and Carol Roth, TV host and CNBC contributor.

These entrepreneurs and business leaders will share how they overcame challenges and drove growth.

2. Real-world Marketing That Works

Speakers get down to brass tacks on day two. You'll hear real-world advice about paid search, brand building, SEO, social media, customer service and more. Other topics include raising capital, women in business, sales and data analytics.

3. Real Life Business Success Stories

Day three is where local business owners talk candidly about how they started and grew their businesses.

Another “bonus” ah-ha moment will likely occur when Apple co-founder Steve Wozniak takes the stage for his keynote.

According to Masjedi, Wozniak will share what it took to create Apple's culture of innovation, and what other businesses can do to emulate it.

NextCon16 - an 'Everyone' Conference

NextCon16 is an “everyone” conference. It's designed for anyone to get value regardless of role, industry or company size. Students are welcome, too, said Masjedi.

At $499, the price is right for small business, particularly considering NextCon16 spans three full days. Plus, it's being held in Scottsdale, Arizona, which, in November should be pleasant  just as the weather starts to turn bad elsewhere.

Most sessions will be non-product specific.

“There are tracks for Nextiva partners and customers but that's not the goal,” Masjedi said. “The bulk of the sessions will apply to any business professional.”

Sessions are divided into four tracks:  building, managing, promoting and profiting in business.

Co-hosted along with the event will be the Rule Breaker Awards ceremony.

NextCon16 takes place at the Talking Stick Resort in Scottsdale, Arizona, Nov. 14-16, 2016. Learn more at: nextcon.nextiva.com.

 

Steve Wozniak image credit: Nichollas Harrison [GFDL CC BY-SA 3.0 ], via Wikimedia Commons

This article, "Wozniak and Kawasaki Set to Keynote at NextCon16 – Look for 'Ah-Ha Moments'" was first published on Small Business Trends

Twitter Will Pay You to Post Video, Up to 70 Percent of Ad Revenue Going to Creators (Watch)

Twitter is going to start splitting ad revenue with content creators who post videos on its platform. The company hopes that this move will make it more competitive with other social platforms like Facebook and YouTube. And actually, Twitter is giving about 70 percent of ad revenue to content creators, making it an even better deal than YouTube.

However, YouTube is already a more established platform for those looking to raise some money through their content. So influencers and content creators already know they can make money there, whereas Twitter could be seen as more of a risk at this point.

Even so, there's no rule stating that everyone has to choose only one platform for their online videos. And a lot of influencers and online content creators already use more than one social platform to reach their audience.

So Twitter doesn't have to convince people to leave YouTube or any other platform. It just has to convince them to use Twitter in addition to those platforms.

The Takeaway on Financial Incentives

Small content creators who are already producing video for YouTube may see this an additional opportunity for revenue. All they need to do is post video they are already sharing on other platforms on Twitter as well. Twitter's strategy could also inspire small businesses. Giving your community financial incentives to engage can often boost the visibility of your brand. Look for ways to reward members of your community for visiting your website or sharing your social media posts. You may be surprised by the results.

Image: Newsy/Twitter

This article, "Twitter Will Pay You to Post Video, Up to 70 Percent of Ad Revenue Going to Creators (Watch)" was first published on Small Business Trends

Will New Samsung Gear S3 Smartwatch Be Business Friendly?

The smartwatch market is picking up traction as manufacturers reassess the design and functionality of their first generation watches with much better versions. Samsung (KRX:005930) is one of the companies that has dramatically improved from the first Gear S to the Gear S2, which has placed some great expectation for the upcoming Gear S3 to be unveiled this week. When the company made a not so subtle hint a watch will be unveiled on the invitations it sent for the 2016 IFA trade show in Berlin, Germany, the speculation started in full earnest.

If history does set a precedent, then the fact Samsung announced the Gear S2 at last year's IFA show may be a good enough reason it will do so again this year. So what will the Gear S3 have, and will it be able to compete with the Apple Watch 2, which will be unveiled on September 7 along with the new iPhone 7.

Gear S3

The S2 was a success by all accounts, with many reviewers labeling it the best smartwatch in the market. And the company will be keeping two of the physical features that went well with most people on the S3: the round form factor and rotating bezel.

The watch will come in three different versions: the Classic, Explorer and Frontier. As reported by Sammobile, the Explorer and Frontier have been designed for users with an active life style. They will feature an altimeter, a barometer, a speedometer as well as an integrated GPS. As for the Classic, there isn't much information about any new features it will have.

With such limited information, there is not much that can be said about the potential application for business users with the the Gear S3. However, if it builds on the S2, users will be able to view SMS(threaded view), MMS, Email and IM. They will also be able to use voice with natural language commands for dictation, memo and to dial numbers. Samsung Pay should also be available to make payments on the go without taking out your wallet or your smartphone.

Gear S3 and Apple Watch 2

The comparison between the Gear S3 and Apple Watch 2 has already begun, even without the specs for the watches readily available. The fact they will be released so close to each other only adds fuel to the fire.

As with the smartphones these companies make, there are diehard fans of both brands and this extends to the watches. The form factor is still a big issue for many users, with a round watch now becoming the preferred shape by most consumers and manufacturers. But having a square design gives those who like the shape only Apple as an option.

The Bluetooth + 3G/4G options on the Gear S2, which should be available on the S3, built-in speaker for standalone phone calls, and GPS navigation are all features the Samsung excels in.

According to Macworld, the new Apple Watch may have a front-facing camera, Micro LED display, built-in GPS. It will be thinner with better battery life, Cortex-A32 processor, new health sensors, and less reliance on the iPhone. The iOS will also be upgraded, which will make it much easier to integrate with other Apple products and new generation apps.

If all these features become part of the Apple Watch 2, there is no doubt it will continue to hold the number one position in the smartwatch segment, but this remains to be seen.

The Future of Smartwatches

The smartwatch market is still being figured out by the players in the segment, and the recent International Data Corporation (IDC) Worldwide Quarterly Wearable Device Tracker report will do very little to make it easier. According to IDC, the market saw a year-over-year decline of 32 percent, with only 3.5 million units sold in Q2 of 2016. The leader in the segment is still the Apple Watch, selling 1.6 million units, followed by Samsung with 0.6M, Lenovo with 0.3M, LG with 0.1M, Garmin with 0.1M, and all other brands selling 0.6M units.

A decline of one third is substantial, which begs the question, are smartwatches going to always be a niche product that will never see mass adoption? Either way, are the added productivity features they off attractive to small business owners and entrepreneurs?

Samsung Gear S2 Photo via Shutterstock

This article, "Will New Samsung Gear S3 Smartwatch Be Business Friendly?" was first published on Small Business Trends

New FAA Rules for Commercial Drone Use Now In Effect: Here's What You Need to Know

Heads up: if you are looking to fly a drone for business purposes, the U.S. Federal Aviation Administration (FAA) has put into effect new rules for commercial drone use.

The announcement came Monday, Aug. 29 at a press conference held by FAA Administrator Michael Huerta and Department of Transportation (DOT) Secretary Anthony Foxx. Now you can legally use drones for business purposes, whether that's aerial photography or videography, scientific research, real estate inspection, surveying of land or other uses. However, clearly some envisioned uses won't be possible given the current guidelines.

“The United States has been a pioneer in aviation since the Wright Brothers first took to the skies more than 100 years ago. Today we've reached another significant milestone. With the small UAS [Unmanned Aircraft Systems] rule now in effect, the commercial drone industry is cleared for takeoff,” said President and CEO of the Association for Unmanned Vehicle Systems International (AUVSI), the industry trade group, Brian Wynne in an official release. Mr. Wynne was also present at the press conference announcing the implementation of the new FAA rules that were first made public back in June 2016.

The New FAA Regulations for Drones Used Commercially

According to the FAA's new rules, formally known as Part 107 (PDF), which govern commercial flights of small unmanned aircraft, all drones being used for business purposes in the U.S. must be registered with the FAA and weigh up to 55 pounds (25 kilograms).

The drones must be operated during daylight hours only, 30 minutes before sunrise or 30 minutes after sunset local time. And the unmanned aircraft must remain within the visual line-of-sight (VLOS) of the remote pilot in command and the person manipulating the flight controls of the small UAS. Alternatively, the unmanned aircraft must remain within VLOS of the visual observer, FAA states.

Other Part 107 regulations that must be adhered when operating a commercial drone include:

• Flying at a maximum altitude of 400 feet above ground level (AGL) or, if higher than 400 feet, remain within 400 feet of a structure.


• Flying at a maximum ground speed of 100 mph (87 knots).


• Avoiding flying over any persons not directly participating in the operation, or under a covered structure or inside a covered stationary vehicle.


• Yielding the right of way to other aircraft, like planes and helicopters


• No person may act as a remote pilot in command for more than one unmanned aircraft operation at one time.


• No carriage of hazardous materials.


• External load operations are allowed if the object being carried by the unmanned aircraft is securely attached and does not adversely affect the flight characteristics or control-ability of the aircraft.

Other rules would forbid a single remote pilot operating multiple drones at once, the use of drones for the carrying of hazardous materials and the use of drones to carry any load that is not securely attached or adversely affects the controllability or “flight aspects” of the vehicle. (This last is something to think about before strapping a couple of pizzas on your drone and sending it on deliveries, although there may be other restrictions that would also negate such a use.)

If your proposed operation doesn't quite comply with Part 107 regulations, you may apply for a waiver of some restrictions but you'll have to prove the proposed flight will be conducted safely under a waiver.

Training and Certification of Remote Pilots

The FAA adds that the person operating a small unmanned aircraft must either hold a remote pilot airman certificate with a small UAS rating or be under the direct supervision of a person who does hold a remote pilot certificate.

To qualify for a remote pilot certificate, the FAA says you must be at least 16 years old and demonstrate aeronautical knowledge by either:

1. Passing an initial aeronautical knowledge test at an FAA-approved knowledge testing center; or


2. Hold a part 61 pilot certificate other than student pilot, complete a flight review within the previous 24 months, and complete a small UAS online training course provided by the FAA.

What these Regulations Mean for Small Businesses

Part 107 rules at the moment would seem to make drones usable for commercial photography, videography, very localized transport and similar simpler tasks, but certainly not long-range delivery as envisioned by companies like eCommerce giant Amazon. Amazon envisions flying drones to customers up to 10 miles from an Amazon warehouse and delivering orders within just 30 minutes of an order placement.

Foxx and Huerta, however, revealed in the press conference that government agencies are waiting to attain more data on the privacy, security and safety risks of drones in the national airspace before rolling out more rules and allowances that could help the nascent industry flourish.

The FAA anticipates as many as 600,000 unmanned aircraft will be operating in the national airspace within a year of Part 107 rules coming into effect. An estimated 100,000 new jobs will reportedly be created and at least $82 billion in revenue generated in the first decade following the implementation of Part 107, according to an AUVSI economic report (PDF).

“Drones are helping to create a whole new means of realizing the American dream,” Huerta said.

This article, "New FAA Rules for Commercial Drone Use Now In Effect: Here's What You Need to Know" was first published on Small Business Trends

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3 Things To Tell Every Customer

Your customer's or prospect's attention is extremely important to your business.  Let's look at three statements you should be making and backing up to your customers.

Must Have Customer Communication

1. We Want Your Feedback

At the end of any purchase, project or service with your customer, let them know you want to understand how the customer experience was for them. While it's great to use many different methods to get your customer's thoughts post-sale, you will get more feedback by personally letting them know you care about it and want it.

My bank let's me know they want my feedback with signage, for example. (See the image above.)

This mention of desiring their feedback also takes your feedback process from surprise to an expectation. When your customer survey call, email or mailer arrives to request their feedback they aren't surprised one bit.  You also have increased the responsibility of the customers to respond since you made a personal request of it.

Best of all is your extra touch of mentioning. This speaks to your business's culture of caring about your customer's experience and that's valuable in itself.

2. Here's What You Get And How Often

I see endless requests on websites, in store signage and everywhere a business can place an icon to ask people to sign-up for their email marketing, follow or like them on social media or opt-in to their mobile/SMS marketing. You absolutely should be making every attempt to gain more channels to communicate with your customer, but you can do it better.

“Sign up for our email list and get just a once per month email containing our specials, tips and clearance items.”

You just set an expectation and a value of your communication with them and they clearly understand what they are opting into.

I find endless “Join Our Email List” fields on websites without a single mention of how often you'll be emailing them or what with. Do you know what your customer likely thinks of this? That you'll email them daily or more with every sales pitch you have. How many customers want to sign up when they think that?

This email newsletter sign up lacks any detail on the content or frequency of this communication.

If you are asking for mobile numbers, which I think are marketing gold, make sure you clearly state when you'll use it and how valuable it will be. Customers guard their mobile number and rightfully so. Make sure your mobile campaign delivers great savings, insight or enables your process to be perfect (like reminders).

You'll find more customers subscribing and following if you state your offering, timing and value.

3. This Is Our Number One Differentiator

In our world of competition, access and pricing, it can be very hard for a customer to understand who is best for their needs. They combine what you say about yourself with what others say about you to make a decision.

Are you clearly communicating what your biggest difference is with your service or product? You need to be. If you don't control this messaging and clarity you rely on your customer figuring this out themselves from online reviews, referrals and other sources. Make it easy for prospects to decide. Give them your biggest difference right up front.

The best version of this is to be specific as well. While you can state it's your staff, you'll be better off stating why your staff is great. “Our technicians set us apart from other Windshield installers with over 40 years experience and multiple Master Level certifications.”

Telling this to your customers is just as important because this is messaging they are likely to repeat to others when referring your business.

Great Communication Wins

All of these examples and tips center on clear and valuable communication with your customers. Showing customers you care, you respect their time and where you are unique will help win more first time and repeat customers.

Customers Photo via Shutterstock

This article, "3 Things To Tell Every Customer" was first published on Small Business Trends

Small Business Loan Approval Rates at Big Banks Decline, Biz2Credit Index Finds

Turbulence in global markets has made big banks wary of approving small business loans. That's what the latest Biz2Credit Small Business Lending Index (PDF), the monthly analysis of more than 1,000 small business loan applications on Biz2Credit.com has revealed.

Details from the July 2016 Biz2Credit Small Business Lending Index

According to the report, small business loan approval rates have dropped at both big banks and alternative lenders in July.

The big bank approval rate declined to 23.1 percent in July, down two-tenths of a percent from June's figure. Meanwhile, alternative lenders approved three out of five loan requests in the same period.

In a prepared release, Biz2Credit CEO Rohit Arora observed, “The economy in the second quarter was a bit sluggish because of slower global growth; this impacts big banks more than other lenders.”

“When there is turbulence in international markets, such as the angst over Britain's leaving the EU, big banks tend to become more conservative in their lending. Brexit had some impact, but not a major one, on small business finance.”

Explaining why lending plummeted at alternative lenders, Arora said, “Alternative lenders have steadily lost favor among small business borrowers, in large part because their cost of capital is so high.”

“Credit-worthy borrowers can typically secure better interest rates and terms from other types of lenders. Alternative lenders still have some appeal for borrowers whose credit scores might be low.”

While small business loan approval rates dropped at big banks and alternative lenders, not all the news from July was bad.

Institutional lenders' loan approval rates bounced back to 62.8 percent, matching an all time index high. Small banks also saw a slight increase in their approval rates.

According to Arora, “This category (institutional lenders) of lender is doing well because of high yields and low default rates. Further, institutional investors from other countries are looking to enter the U.S. market as there currently is much global uncertainty, especially in Europe.”

He also added that the current global market scenario doesn't have as much impact on small banks as it does on larger ones.

For small businesses that are currently profitable, securing loans for expansion should not be a challenge, the index suggests.

Arora echoed this when he told the New York Daily News, “Rates are still historically low, and small businesses that are currently profitable are able to get loans for expansion and working capital.”

Moreover, the U.S. economy is stable, which is definitely good news for small business owners, Arora obsrved.

For its monthly index, Biz2Credit analyzes loan requests ranging from $25,000 to $3 million from companies in business more than two years with an average credit score above 680. Unlike other surveys, the results are based on primary data submitted by more than 1,000 small business owners who applied for funding on Biz2Credit's online lending platform, which connects business borrowers and lenders.

Image: Biz2Credit

This article, "Small Business Loan Approval Rates at Big Banks Decline, Biz2Credit Index Finds" was first published on Small Business Trends

Spotlight: Bar-B-Clean Franchise Focuses on Cleaning and Maintenance of Barbecue Grills

Barbecue grills can be great for summer gatherings and everyday meals. But they can also get quite dirty and aren't exactly easy to clean. A few years back, one enterprising entrepreneur decided that this somewhat messy niche could make for a great business opportunity. And Bar-B-Clean was born. Read more about the business below in this week's Small Business Spotlight.

What the Business Does

Cleans and maintains barbecues.

Founder Bryan Weinstein told Small Business Trends, “Bar-B-Clean exists to reduce the amount of grills people have to replace. Barbecues are expensive investments that are expected to last many years. Exposure to rain and sun will prematurely age them, discolor them, and make them look old and dirty. Bar-B-Clean offers residential and commercial customers a convenient, low cost grill cleaning solution. In addition, Bar-B-Clean also offers part replacements, stone rejuvenation services and rodent removal.”

Business Niche

Doing the dirty work.

Weinstein says, “Did you know that every year, 7,000 Americans are injured while using backyard barbecue grills? At Bar-B-Clean, we take safety seriously and go the extra mile to offer advice to our customers during appointments. In addition, the very nature of our services helps keep grills clean and people healthier. We remove metal bristles, rodent droppings and more. It's a dirty job but someone has to do it.”

How this Barbecue Grill Cleaning Service Got Started

Because of a stray rodent.

Weinstein explains, “In 2011, after finding a rodent living in my frequently used grill, I started wondering if my love for outdoor cooking was actually an unhealthy passion. As I probed a bit further, I learned that grillers everywhere are often cleaning up dead, rotted rat carcasses, handfuls of animal poop and cancerous chemicals. Naturally, I looked into the process of properly cleaning a grill, and realized that the task was quite labor intensive that created a problem that most people wouldn't or simply couldn't take on themselves. And so I created Bar-B-Clean, a franchise organization that will do your dirty work ranging from rodent removal, bbq cleaning, part replacement and more.”

Biggest Win

Having the first franchisee eclipse $100,000 in 2015

Weinstein says, “This was a win/win as it was a testament to the service and that it's a profitable business. This has been a milestone in our business and is helping our franchise sales process. This information is listed in the franchise disclosure document (FDD), and is representative of what people can expect.”

Biggest Risk

Jumping into business.

Weinstein says, “Good ideas are a dime a dozen. You have to believe in it and be committed to see your idea succeed, no matter what that takes. Everything I do is for the business. Failure is not an option.”

How They'd Spend an Extra $100,000

Recruiting and support for the franchise program.

Weinstein explains, “The strength of a franchise system is the franchisees. People are so important, and I aim everyday to foster a sense of community; that we are all a part of something. We share in successes and failures, and we do it together.”

Recruiting Philosophy

Helping veterans.

Weinstein says, “We also have a hyper focus on recruiting veterans (both as franchisees and employees) and helping them transition from the military to civilian life.”

* * * * *

Find out more about the Small Biz Spotlight program

Images: Bar-B-Clean; Top image: Bar-B-Clean Franchisee and military Veteran Matthew Sprague; Bottom image: Bryan Weinstein, Bar-B-CleanFounder

This article, "Spotlight: Bar-B-Clean Franchise Focuses on Cleaning and Maintenance of Barbecue Grills" was first published on Small Business Trends

Xiaomi Introduces Latest Example of Cheap Smartphone Trend with Redmi Note 4

The continuing trend of full-featured and cheap Chinese smartphones is disrupting the segment, as the sales of premium flagship brands keeps declining. While the Xiaomi Redmi Note 4 is not as cheap as the ZTE Zmax, which came in at $99, its $239.99 and $179.99 price tags are still considerably lower than the high-end versions. This is welcomed news for small businesses looking to integrate mobility as part of their overall collaborative and remote workforce initiatives.

Redmi Note 4 Smartphone Details

The Redmi Note 4 has two versions, and they both pack some impressive specs and what appears to be a quality build. The metal unibody design and curved glass edge which the company calls 2.5D glass gives the phone an expensive look that makes it very hard to distinguish from any other flagship device.  This despite the fact that these devices are still cheaper even than the mid-range smartphones called “flagship killers.”

The specs on both models are the same, except the $239 version has 3GB RAM and 64GB of storage, while the $179 version has 2GB RAM and 16GB of storage. The storage can be increased up to 128GB via microSD card for both.

The 5.5-inch full-HD (1080×1920 pixels) curved glass display has 401ppi pixel density powered with a deca-core MediaTek Helio X20 coupled with Mali-T880 MP4 GPU. A large 4100mAh battery is another impressive feature that again exceeds what might be expected  given the price point of this phone.

Images and videos can be captured with the 13-megapixel PDAF (phase detection autofocus) and f/2.0 aperture rear camera with a dual-tone LED flash, and a 5-megapixel front camera. According to Xiaomi, the phone can take 85-degree wide angle shots and record 1080p videos at 30fps.

As with other Xiaomi phones, the device runs the MIUI platform based on Android 6.0 Marshmallow. For this model, the MIUI 8 will provide a phone separation function to deliver two independent space systems with two different gestures to unlock them. This essentially creates two phones in one, so companies can separate the personal and business functions to protect corporate data.

The sensors include a fingerprint scanner, infrared, ambient light and hall sensors along with the general gyro, acceleration and proximity functions. The connectivity for the phone includes GPRS/ EDGE, 3G, 4G with VoLTE, Bluetooth, GPS, Micro-USB and Glonass.

Chinese smartphone makers now take up three of the top five global brands. According to Gartner, following Samsung and Apple, which are in first and second place respectively, Huawei, Oppo and Xiaomi complete the top five. The report also revealed Apple experienced its first double digit decline in 2016, and Samsung also showed some weakening, although it wasn't as bad. On the other hand, the Chinese brands are continuing to grow, making up 17 percent of the market compared to 11 percent the previous year.

The one drawback of the affordable Chinese phones is they are not always readily available in the US. The Xiaomi Redmi Note 4 can be purchased in China and the company's website, with no announcement if it will be sold by US carriers or retailers.

Images: Xiaomi

This article, "Xiaomi Introduces Latest Example of Cheap Smartphone Trend with Redmi Note 4" was first published on Small Business Trends

Want to Change Your Company's Name? Here's How

One question that small business owners commonly ask is how to change their business name. It's only natural for a business to grow, evolve or change direction over the course of its lifetime. The name you hatched in the early days may no longer fit your business' market, activities or brand personality now. The question is: is there an easy way to officially change the business' name without having to start all over again?

From a legal perspective, the process of changing a name is more involved than just notifying your customers and changing your marketing material. However, it isn't as complicated as you might think. The specific steps depend on how you are operating your business: are you a sole proprietor or an LLC/corporation. We'll cover both situations in this article.

How to Change Your Business Name Step-by-Step

How to Change your Business Name: Sole Proprietors and Partnerships

If you have never set up an official business structure with the state and are operating as either a sole proprietor (single owner) or general partnership (multiple owners), then the steps to change an existing business name are pretty straightforward.

First, you will need to cancel the existing fictitious business name (Doing Business As/DBA) with the state or county. You can contact your local government office where your registration was filed to get the appropriate paperwork. Once your original DBA is cancelled, you can file a DBA for your new name with this same office. You can either work directly with the local government office or have an online legal service handle these steps for you.

Once you have the new DBA, you'll need to take care of a few remaining issues:

• Contact your bank to find out if you will need to open a business bank account for the new DBA, or if you can just convert your existing account.


• Check with your county, city or other local office to determine if you need to update existing business licenses/permits or get new ones for the new DBA.


• If you have an EIN (Employer Identification Number), you can review the IRS' bulletin “Do I need a new EIN?” to determine if you need to apply for a new EIN for the new DBA. In most cases, you will not be required to apply for a new EIN if you only changed the business name.


• Notify the IRS of your new name. This can be done by sending a signed letter outlining the business name change to the same address where you file your tax return.

How to Change your Business Name: LLCs and Corporations

If you have registered your business as an LLC or corporation, you have two different options for changing your business name, depending on whether you want to abandon the original name entirely or just operate under a new name for marketing purposes.

Option 1: File an Amendment with the State to Officially Change your Business Name

If you have no interest in ever using your original business name ever again, then the best course of action is to file an Articles of Amendment with the state where you filed your LLC/corporation. This document is used whenever you make any changes to your business, such as changing the name, business address or officers of the company. It's a straightforward document and you can either file it directly with the secretary of state's office yourself or have an online legal filing service take care of the paperwork for you.

Keep in mind that if your business is registered in other states as a foreign entity, you will also need to file Articles of Amendment in each one of those states. And, in some cases you will need to have a Certificate of Good Standing from your state of incorporation/LLC formation in order to file the amendment in another state.

Once you've filed your Articles of Amendment and officially changed your business name with the state, you'll need to look into the following:

• Contact your bank to find out if you will need to open a business bank account for the new name, or if you can just convert your existing account.


• Check with your county, city or other local office to determine if you need to update existing business licenses/permits or get new ones under the new name.


• You can review the IRS' bulletin “Do I need a new EIN?” to determine if you need to apply for a new EIN for the new name. In most cases, you will not be required to apply for a new EIN if you only changed the business name.


• Notify the IRS of your new name. For LLCs, this can be done by sending a signed letter outlining the business name change to the same address where you file your tax return. For corporations, you can notify the IRS on your current year corporate income tax return, Form 1120. Or write to the IRS at your regular filing address and notify them of the name change.

Option 2: Keep your Original Name as the Official Name with the State but File a DBA for the New Name

In some cases, you may not be interested in abandoning your original name altogether, but want to operate under a new name for marketing/branding reasons. For example, you may have acquired trademark rights for the original name and don't want to abandon this property. In this scenario, you can keep your original name as the official name that is registered with the state, but file a DBA for the new name with your local state/county office.

Once you've filed the DBA, you will need to:

• Contact your bank to find out if you will need to open a business bank account for the new DBA, or if you can just add the DBA to the new account. This step is necessary if you plan on accepting checks or conducting other financial transactions under the new name.

Keep in mind that whether you are filing an Articles of Amendment or filing a DBA, you should check the availability of your new name before moving forward with any of these steps. You don't want to accidentally infringe on another business' name or trademark.

Searching the USPTO's online database is a first step toward finding any similar and potentially conflicting names. But, you should also perform a thorough search that includes state trademark databases and business directories. You can have a trademark lawyer or online legal filing service help you with this important search. If your search shows that your proposed new name is available, then go full steam ahead with these legal steps to change it.

A business name is the cornerstone of your company's brand image. If your name no longer reflects your brand, market or products, it's more than possible to change it. Just be sure to follow the proper legal steps to avoid potential issues.

Blank Shingle Photo via Shutterstock

This article, "Want to Change Your Company's Name? Here's How" was first published on Small Business Trends

10 Tips to Improve Your Writing Skills

After the years we spend learning to write formally for academia, content writing at first seems a little unnatural, mainly because blog writing lends itself to a certain brevity and casualness in both style and tone. What I've found is true for me as well as other bloggers is that proofreading and editing can also take on a quick, casual manner, often hinging on sloppy.

When you're focused on meeting deadlines and cranking out strong content, editing, proofreading, and refining the writing process can get pushed onto the backburner. But part of producing strong, quality content is ensuring that it's clear of the errors and clumsy wording that tends to seep into writing. Sometimes weeding out those mistakes is simply a matter of getting back to basics, so try refining your writing and editing process with these 10 easy tips.

Ways to Improve Your Writing Skills

Ditch the Distractions

Even if you think you're a good multitasker, you're not. Nothing sets you up for failure more than flipping between Spotify, Twitter, your word document, and chatting with coworkers while trying to write. When you sit down to write something, be all the way present and eliminate your distractions. Put on headphones and ignore the incoming text messages - they can wait and your writing will require less editing once you finish.

Determine the Content Format First

Some writers are gifted enough to sit down and produce something great without a clear plan of action. For those of us who can't do that, winging it doesn't always work out well. Before even getting started on a piece of content, decide what the end result is going to look like. Is the piece going to be a list? A guide? A quiz?

Add Editing and Proofreading Into Your Workflow

Adding editing and proofreading into your workflow is a great idea for content teams. It adds accountability and checks and balances into the writing process: you write something, another edits it, you take the feedback and tweak it again, etc. The more eyes you can get on your writing, the better. Though it may sound like a time suck, adding it to the team process eventually becomes a quick and routinized process.

Learn to Spot Your Common Mistakes

Most people tend to make the same mistakes in their writing. For example, I use the phrase “baring that in mind” excessively, as well as weak wording such as “really” in place of more deliberate words. But because I know that, I'm usually able to catch myself as I'm typing it. Read over some of the writing you've done and try to identify common mistakes you make. By simply being aware of them, you're less likely to make them.

Create an Editing Checklist

One way to streamline the editing process is by making yourself a checklist (this is also helpful for reposting content). A simple list of reminders creates fewer editing tasks for you to memorize and a visual of what needs double checking. It can include “have a coworker read” or “cut excess wording,” or whatever editing and proofreading tasks you need to be reminded of.

Try Using an Editing Tool

If you create tons of content and don't necessarily have time to fine tune your editing and proofreading process, there are plenty of tools out there to help. Investing in a software or service that catches technical details, readability, word choice and more can be a hassle-free way of refining your writing. Plus, there are plenty such tools available for free.

Read It Aloud

This is one of the oldest hacks in the book, and though it seems juvenile, it's surprisingly helpful. I mutter nearly every piece of writing out loud to myself before publishing it, and I'm always amazed at how many mistakes I catch by hearing how it sounds out loud. Hearing your writing allows you to understand how it will relay to readers while also exposing any awkward wording that needs correcting.

Take a Break and Come Back to it Later

Sometimes the best thing you can do is walk away from your writing for a while - especially if it's a longer piece. When you're working on something and spend a lot of time staring at it, things start to look jumbled and your focus shifts to just getting the words out. Walk away from the screen for a while and come back with fresh eyes.

Change the Font/Size

I like to do this after the aforementioned break. After a while, your writing can start to look too familiar to catch mistakes. To make yourself more aware of what you're looking at, upping the font size and changing the font can reveal errors in your writing you might otherwise miss.

Get Feedback from Better Writers

One of the things I've found most helpful in refining my own writing is getting feedback from writers who have far more experience and are much more talented than me. Learning from those whose writing you admire is an excellent way to push yourself towards new goals. Many successful bloggers and writers are happy and willing to share what they've learned and give feedback, so try reaching out to them.

Republished by permission. Original here.

Writing Photo via Shutterstock

This article, "10 Tips to Improve Your Writing Skills" was first published on Small Business Trends